I'm in New York right now, at the Inman News Real Estate Connect conference, and it's pretty exciting! And I wanted to drop you all a quick note about our new Real Estate Web Trends Report, released here at the conference. 
It's getting quite a buzz, because VisiStat's reporting data has revealed some interesting figures about how consumers used real estate Websites in 2007. [Click here to see the 2007 Real Estate Web Trends Report]I've got to get back to the event, but here is a copy of the press release we sent out about it. Hope you find the report as helpful and interesting as these New York real estate pros do!
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PRESS RELEASE
Consumer Use of Online Real Estate Websites Proven Strong in 2007
VisiStat.com released their year overview of Real Estate Web traffic stats, which shows home buyers are increasingly turning to online listings and resources
Campbell, CA – January 8, 2008 – A general report compiled from analytics and user statistics for the Real Estate market was announced at the Inman News 2008 Real Estate Connect conference. VisiStat, a provider of real-time Website visitor statistics, released the report. VisiStat has a large real estate user base and works closely with brokers and agents nationwide.
“We provide data for thousands of brokerages and agents across the country, and because of this, I have been working closely with brokers and agents for some time. It’s no surprise that the figures in this report coincide exactly with what I have been hearing from them, and that is, home buyers are using the Internet to educate themselves and find properties, often long before they engage an agent,” said Tina Bean, Director of Sales and Marketing for VisiStat.
The statistics compiled by VisiStat reinforce the fact that the real estate consumer is moving increasingly toward real estate Websites as their source for listings and industry information. Supporting indicators include:
- Overall traffic growth for 2007 (over 2006) was 36.8%
- Return visitors made up 47% of all Website visits
- The average visitor clicked through 14 site pages during each visit
- Monday and Tuesday were the most trafficked days of the week, with the highest activity in the 9 p.m. hour
- March received the most visitor traffic of any month of the year
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About VisiStat®
VisiStat, Inc. is the first on-demand Web analytics provider to focus on complete Website management and online marketing performance. VisiStat continues to be the price-performance leader in real-time site management tools, providing intuitive visual reports specifically designed for Web 2.0 business applications, marketing and Website productivity. VisiStat.com turns Website visitor tracking into actionable business intelligence. A privately held company founded in 2005, VisiStat, Inc., is based in Campbell, CA. Learn more at www.visistat.com or call 888-820-9866.
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