My Interview with RealEstateBlogsites.com: The Role of Web Analytics in Today's Real Estate ROI

Readers and friends know my love and dedication for our real estate industry. You also should know my devotion and passion for online tracking and Web analytics. What would, to some, appear to be very incompatible industries, have actually melded beautifully...and very successfully.

As a matter of fact, Web analytics and online Website management (which is what VisiStat believes Web analytics should be about) are incredibly powerful tools for the real estate agent, and more importantly, becoming unavoidable for brokers. Real estate is evolving, moving from print ads to the digital world. As realty movers and shakers, we are bringing our industry to the Internet...where our buyers and customers are looking for us! And because of going online, we have a fantastic opportunity to track, gauge, evaluate, watch, monitor, convert, and measure ROI, like never before.

This is an exciting development for real estate and Web analytics both, and I was very happy to sit down for an interview alongside my business partner at VisiStat, Stephen Oachs (major tech guru!), and talk about Analytics and the Real Estate community, and how to get on board with the digital age. I hope you'll enjoy reading the full interview, and get some helpful hints for your businesses! Below is an excerpt of the interview posted at RealEstateBlogsites.com. Read the full interview here.

I was invited to participate because I come from two arenas, real estate and Web analytics. Having been an active REALTOR® with Alain Pinel Realtors in Saratoga, CA, for years, I have personally experienced the benefits and success of merging online technology with real estate business models for the agent and brokerage. Web management and data tracking (analytics) are undeniably a real value proposition.

The discussion on the panel centered on being a visionary. Agents can't be complacent, and brokers need to align their agents with great search tools like Trulia® and Zillow™, and powerful tracking tools like VisiStat™, in order to effectively create measurable ROI. [more...].